Oasis Mediterranean Grill:

Helping a fast-casual restaurant stand out in a crowded market

Deliverables created

  • Window graphics

  • Social media content

  • Counter cards

  • Promotional flyers

  • Exterior signage

  • Digital menus

  • Brand Messaging

  • Printed menus

  • Interior signage

  • Website graphics

  • Posters

  • Brand identity materials

The Challenge

Oasis Mediterranean Grill, a Minneapolis-based restaurant and market, had great food and a loyal following, but a brand presence that wasn’t doing them justice.

With a second location opening, they needed more than just marketing materials — they needed a clear, consistent, and engaging brand identity that would:

  • Differentiate them from the competition

  • Reflect their fresh, approachable personality

  • Increase awareness and drive foot traffic

They had a small team and limited budget, so every piece needed to deliver maximum impact.

The Strategy

Brought in as Oasis’s fractional creative partner, I worked directly with their marketing director to define their brand, develop high-ROI marketing strategies, and execute a full suite of creative materials that elevated their presence and set them apart.

I developed a cohesive brand look and voice, balancing a clean, modern aesthetic with messaging that felt warm, inviting, and a little playful. Deliverables included:

  • Exterior & interior signage: Eye-catching window graphics, posters, and counter cards.

  • Digital & printed menus: Streamlined, easy-to-read designs that enhanced the customer experience.

  • Social media content: Engaging, personality-driven posts that reflected the restaurant’s casual, welcoming feel.

  • Website graphics & promotional materials: Visually cohesive assets that strengthened brand consistency across platforms.

Through smart, cost-effective design and messaging, we turned basic marketing materials into brand-building tools that connected with customers on a deeper level.

The Results

  • A distinct, ownable brand identity that helped Oasis stand out in a crowded fast-casual market.

  • Increased awareness and foot traffic for both restaurant locations.

  • Higher engagement both in-store and online, with stronger customer interaction.

  • A more polished, professional brand presence that positioned Oasis for long-term growth.

  • By transforming Oasis into a recognizable, likable, and engaging brand, I helped drive real business results while staying true to the restaurant’s personality and values.

Previous

Water Gremlin
Next

Constellation