Strategic and Creative Solutions
for Growth-minded SMBs.
Most consultants offer strategy or execution. I provide both. So you don’t just get a plan. You get a partner who will help you bring it to life from idea to execution — ensuring your brand is strategically strong and creatively compelling.
Whether you need ongoing creative leadership or a project-based solution, the options below will improve your marketing effectiveness.
Fractional Brand & Creative Leadership
What it is:
Designed for growth-driven businesses that need high-level creative leadership without the cost or commitment of a full-time hire. I work closely with your team as a senior advisor and creative partner, overseeing brand direction, marketing strategy, and creative execution to ensure everything you put out into the world reflects who you are — and gets noticed.
Best for:
Small to midsized businesses ready to scale their brand and marketing, but who need experienced leadership to guide the way.
Cost:
Retainers start at $5,000/month, depending on scope and level of involvement. Minimum commitment is 3 months. Contact me to discuss the best fit for your business.
Ongoing brand strategy leadership
Creative direction and oversight of campaigns, messaging, and marketing materials
Collaboration with internal teams and external partners
Hands-on involvement in key creative projects
What’s included:
How it works:
Consultation and setup. We’ll assess your goals and determine the right level of engagement.
Discovery and onboarding. I’ll get to know your brand, business, and marketing. Together, we’ll align your priorities and opportunities.
Ongoing leadership. I’ll provide brand strategy, creative direction, and marketing oversight — collaborating closely with your team and partners.
Regular check-Ins. We’ll meet to review progress, adjust priorities, and keep your marketing on track.
Periodic reassessment. We’ll revisit your goals periodically to ensure you’re getting everything you want from our relationship.
High-Impact, Project-Based Solutions
What they are:
Whether you need fast results or want a full-scale brand transformation, I’ll ensure your marketing is focused and effective. You’ll get a clear strategy, differentiated brand, creative direction, and actionable marketing tools to move forward confidently.
Project-based services come in two packages designed to address specific brand challenges. Whether you need to quickly fix and align your current marketing efforts or undertake a complete brand transformation, the options below provide the expertise and deliverables to meet your goals.
Cost:
Pricing depends on the project scope. Let's discuss the best option for your needs.
What’s included:
Each package offers a different level of depth and support. Choose the one that best fits your needs — or reach out, and I'll help you determine the right fit for your business.
How they work:
Discovery and audit. I’ll start with a brand discovery and audit to get to know your business, audience, and market.
Strategic assessment. I’ll analyze your brand and marketing, identify gaps, and map out a strategy aligned with your goals.
Creative development. I’ll craft your brand strategy, messaging, and creative direction — providing clear, actionable deliverables.
Activation and implementation. You’ll receive practical, ready-to-use materials, plus creative leadership support to oversee initial execution.
Option 1: Brand Rescue
Designed for:
Businesses experiencing inconsistent, confusing, or ineffective marketing efforts that need to get back on track.
Cost:
Starting at $7,500
What’s included:
Discovery session. Understanding your goals, audience, and values.
Marketing audit. Assessing current marketing materials and strategies to identify inconsistencies and areas for improvement.
Brand positioning & differentiators. Clarifying what sets your brand apart in the market.
Core messaging framework. Developing your tagline, elevator pitch, and value proposition.
Core brand guidelines. Defining your visual look, voice, and tone to ensure brand consistency.
High-impact recommendations. Identifying top 2-3 brand and marketing priorities for immediate improvement.
Optional add-ons:
Logo design
Brand voice guide
Applied deliverables (ads/social posts, website refresh, email campaign, etc.)
Option 2: Brand Transformation
Designed for:
Growth-minded businesses ready to transform their brand, launch a new product, or pivot in a new direction. This is a comprehensive, strategic, and creative overhaul designed to elevate your brand from the inside out — and set the foundation for long-term success.
Cost:
Starting at $12,500
What’s included:
Deep-dive brand discovery. Uncovering your brand’s DNA, values, audience, and goals.
Comprehensive marketing audit. Evaluating what’s working, what’s not, and identifying gaps/opportunities.
Brand strategy platform. Defining what sets you apart and carving out a strong position in the market.
Messaging framework & brand voice guide. Crafting your brand story, messaging pillars, tagline, and voice.
Comprehensive brand guidelines. Defining the visual framework for your brand and compiling it into a helpful guide for your team.
Strategic brand roadmap. Outlining clear next steps, marketing priorities, and how to activate your new brand.
Optional add-ons:
Full identity design (logo, presentation templates, social media assets, etc.)
Marketing materials (ads/social campaigns, website redesign, brand videos, new product naming, etc.)
Ongoing creative and strategic guidance
Could this be the beginning of a great partnership?
Most of my best client relationships last for years. After our brand work is done, you can continue with me as a Fractional Creative Director — guiding your campaigns, messaging, and marketing initiatives on an ongoing basis. As a bonus, brand development clients get a 15% discount on their first three months of retainer work.
Ongoing retainer levels:
Advisor: $1,000/mo – Monthly strategy meeting, creative/brand alignment check-in, email access
Partner: $3,000/mo – Biweekly meetings, 12 hrs execution/creative direction
Fractional: $5,000+/mo (see the description of my Fractional Leadership services above)
Not sure which option fits best? Let’s talk.