Travel Beyond:
Transforming a family business into a premium, high-end brand
Deliverables created
Trade show materials
Posters and signage
Sell sheets
Sales materials
Print and digital ads
Website design
Logo design
Brand identity materials
Brochures and other collateral
Direct mail
Event materials
The Challenge
Travel Beyond, a family-owned luxury travel consultancy, had a world-class service offering — but an outdated brand that didn’t reflect its expertise or exclusivity.
The company’s visual identity, messaging, and marketing materials felt stale and generic, failing to resonate with the high-net-worth clientele they wanted to attract.
To compete in the luxury travel space, they needed a complete brand transformation. One that captured their bespoke approach, deep industry expertise, and premium service.
The Strategy
Hired as Travel Beyond’s creative partner, I helped redefine their brand from the ground up, ensuring every touchpoint reflected their high-end, experience-driven approach.
Working closely with the President and internal marketing team, I developed a sophisticated brand identity and a full suite of premium marketing materials, including:
Refined visual identity: A sleek, elegant logo and design system that embodied luxury.
Strategic messaging & positioning: A clear, compelling brand voice tailored to an affluent audience.
High-end marketing & sales materials: Brochures, sell sheets, and direct mail that exuded exclusivity.
Luxury-inspired advertising campaigns: Print and digital ads designed for high-net-worth travelers.
Website redesign: A visually stunning, conversion-focused site that reflected their premium service.
Experiential branding & trade show materials: Signage, event materials, and brand storytelling.
Among the standout pieces was a leather-bound travel journal, an ultra-premium self-promotion piece that elevated the brand experience and left a lasting impression on prospective clients.
The Results
A transformed brand identity that positioned Travel Beyond as a premier luxury travel consultancy.
Stronger market presence & industry recognition, helping them stand out in a competitive space.
Increased client loyalty & engagement, reinforcing their reputation as trusted travel experts.
More conversions from high-end clientele, aligning their marketing with their ideal audience.
From a dusty, outdated brand to a sleek, sophisticated industry leader, Travel Beyond now had a marketing presence as refined as its services.